Privacy/Compliance Statement


Privacy Statement


Etu Corporation ("Etu") is committed to protecting your privacy. The following statement describes Etu's privacy policy as it relates to the collection, use and disclosure of information we receive from users of or (the "Site") and Etu's online services ("the Services"), including Etu DMP Online, Etu Recommender Online, and Etu Insight Online.

For our works on GDPR Compliance, please check our GDPR Compliance Statement.


What and How We Collect Information


Etu may collect your information in the following environments:

1. Online web environment, including desktop and mobile devices

Etu "tags" users who visit to our own or partners' web sites or use the Services with the following information we collect by browser cookies and/or tracking pixel:

  • Cookie ID
  • IP address
  • Date
  • Time
  • User Agent


2. Mobile applications

In environments that do not support cookies, like mobile applications, our advertising service partners or advertisers may use similar technologies serve the same purpose of cookies to send identifiers, such as Google Advertising ID for Android devices (AAID) or Identifier for Advertisers in iOS devices (IDFA) to Etu. These identifiers consist in a string of technical and random characters singling out your device that Etu stored by a hash (non-reversible encrypting method).


Users tagged by Etu are given a technical identifier (such as Cookie ID, AAID, or IDFA). Etu does not collect identifying personal data such as your name or address by this method.


Non-Personally Identifiable Information (Non-PII)

Non-Personally Identifiable Information, or "Non-PII", is information that, by itself, does not identify a specific individual. Etu may collect Non-PII while users are visiting the Site or using the Services. While providing the Services, Etu may collect web surfing data such as web surfers' IP addresses, user agent, web pages that have been visited, time and date, and whether or not a web surfer clicked on various advertisements ("Web Surfing Data"). If you choose to click on an advertisement, Etu may provide Non-PII to the advertiser and web publisher (collectively referred to as "Business Customers").


Personally Identifiable Information (PII)

Personally Identifiable Information, or "PII", is information that can be used directly to contact or identify you, and may include, but is not limited to, your name, phone number, email address and home address. When using services offered through Etu or our Business Customers, you may choose to enter your name, contact information, and/or other personal information. Other than personal information collected by Etu on our own Site (in such cases, you will have clear notification that we are collecting this information so that you can choose not to provide it), Etu has no use for PII and will take all precautions to avoid receiving PII from our customers and partners. Due to the nature of the Internet, however, Etu cannot completely control the type of information that others may send to our servers. If Etu is made aware that it received PII, it will use all efforts to remove that information from its records. In addition, if it is made aware that it has inadvertently passed PII to its customers or partners, it will use all efforts to ensure they remove that information from their records.


Use of the Information We Collect


Etu may use the information we collect to:

  1. analysis performance on ads campaigns which are conducted by our advertising service partners or advertisers themselves; and/or
  2. help retargeting ads served by our advertising service partners or advertisers themselves.


Use of Non-Personally Identifiable Information (Non-PII)

The Non-PII that Etu collects is used for enhancement of our services, marketing, and to more effectively match advertisements and web site content to your interests. Etu may also use Non-PII to better target content to users in an effort to create a personally relevant experience. The data are also used to predict responses to advertisements and to help determine which ads perform best and which content is most appropriate for different individuals. Etu provides most data in the aggregate form, but may provide user-level Non-PII to its partners, to enable them to reach their desired audiences and for reporting purposes.


Use of Personally Identifiable Information (PII)

If you provide us PII on our own Site, we use your PII to respond to your inquiries. Etu does not provide PII to Business Customers or other third parties unless the nature of your inquiry concerns products or services provided by one of our Business Customers, then we will provide that information only to that Business Customer so that they may attempt to provide you with information regarding the products or services you inquired about.




1. Cookies, for online web environment, including desktop and mobile devices

The opt-out cookies only apply to the browser in which you set it. For example, if you set the opt-out while using Chrome, but then use Safari, the opt-out will not be active in Safari. To opt-out in Safari, you will need to repeat the opt-out process. The opt-out does not block or remove cookies, or prevent the use of cookies or other technologies for purposes other than selecting ads based on your interests as inferred by your online behavior. If you opt-out, information may still be collected about your web browsing activities and you will still see advertising. Ads may be selected, for example, based on the content of the web page in which they are shown.

If you want to remove all your cookies set by Etu’s web sites and online services, please click the “Opt-out me” button below:



2. AAID/IDFA, for mobile applications

Although Etu gets the AAID/IDFA information from our advertising service partners or advertisers, not directly collect by ourselves, but you can still use the mechanisms to opt-out with your mobile devices:


For further opt-out question, please contact us with Email: [email protected]


Information Security


Etu makes significant efforts to maintain the security of our network and the information we collect. We use various technologies, including, in certain instances, encryption, to ensure high security standards. Any data that is stored on Etu's servers is treated as confidential and is not generally available to the public. Please keep in mind, however, that the Internet is not a completely secure space. Therefore, although we use reasonable efforts to protect information, the possibility of an individual defeating our security measures does exist.


Compliance with Laws and Law Enforcement


Etu may release information when necessary in cooperation with government and law enforcement officials or private parties to enforce and comply with the law. We will disclose any information about you to government or to law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate to respond to claims and legal process (including but not limited to subpoenas), or to protect Etu's rights, property, or other interests, including those of its customers or users, or to prevent illegal activities. In addition, there is also the possibility that Etu may one day be purchased by, or merged with, another company. If that's the case, the acquiring (or merging) company will have access to your information.


Acceptance of Privacy Statement


Your use of our web site is subject to this Privacy Statement. BY USING OUR WEB SITE, YOU ARE ACCEPTING THE PRACTICES SET OUT IN THIS PRIVACY STATEMENT


Changes to Privacy Statement


We may find it necessary or be legally obligated to update this Privacy Statement from time to time. When we do, we will update the effective date so that you are always aware of the information we collect, how we use it, and under what circumstances we disclose it. Your continued use of the Site following posting of the updated Privacy Statement will constitute your acceptance of the changes.


Effective Date


This Privacy Statement was last revised on Apr. 20, 2018.